Lead Generation Services

Account Based Campaigns activate new relationships from your wishlists and extend existing customer relationships. We use targeted account-based campaigns to achieve our agreed upon goals.

Account-Based Sales

  • Orchestrate account-based playbooks across teams and channels.
  • Build a workflow for reps around accounts.
  • Sync buyer intent data to align marketing efforts.
  • Measure activities and tactics against target accounts.
  • Access and leverage account-level data.

Implementation &
Discovery

Personalized setup of CRM platform User Workflow deep dive and mapping CRM plugin configuration User and Manager Trainings Office hours to assist with adoption

Platform
Optimization

Complete end-to-end enhancement of the Outreach platform Workflow deep dive and mapping Governance review and update CRM plugin refinement Playbook built on new Workflows

Content Strategies
Execution

Review industry best practices Develop and implement content matrix Develop and implement persona matrix Sequence automation defined and implemented

Scalable, Effective Process

We’ve developed (and continue to iterate) an account based prospecting process that works amazing and will scale to dozens of target accounts. You only need to provide a few simple inputs — our team and process will do the rest..

Personalized Messaging

Higher value targets require more thoughtful messaging and we’re able to deliver. We work with our clients to put together messaging plans that rely on internal references (people, projects, and changes) to open new doors with key accounts.

Dramatic Results

Account based sales prospecting campaigns work and they’re often dramatically more effective than “traditional” industry or job-title based campaigns. Account based campaigns that we build for our clients frequently achieve at 5%+ lead conversion rate versus a 1% to 2% conversion rate for other typical campaigns.

Too many online businesses are stuck in the feast or famine business development cycle, passively waiting on referrals and inbound inquiries.  We help online businesses break out of this rut and generate new business opportunities through automated prospecting and proprietary methods.

Personalized, account-based campaigns dig deep into the brands and organizations on your new client wishlist.  Expand existing accounts by leveraging your existing contacts and experience with the client in a highly-targeted internal campaign.

Waiting on referrals and banking on word-of-mouth leads to an unpredictable pipeline. Increase your chances of “right-time, right-place” with a broader reach of contacts and more consistent communications.